White Papers

Roadmap for CMOs to boost financial acumen 

Roadmap for CMOs to boost financial acumen 

Today’s marketers are always on their toes, thanks to the rising inflation, war in Ukraine, and other challenges of the landscape. The current environment has made them look for answers on how to better manage their plan and spend for today’s reality. They want real answers on how to get started – what efforts to make, and in what sequence. 

This KPMG white paper outlines how marketers can steer their ship and navigate the new waters with greater financial acumen while quantifying customer value and maximizing the value of every dollar spent. 

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