Why Capital Allocation Matters This Christmas Season

As the Christmas season arrives, businesses across industries experience one of the most dynamic and financially intense periods of the year. Consumer demand surges, marketing activities accelerate, supply chains stretch, and organizations rush to close the year on a strong note. Amid this whirlwind, one factor quietly determines which companies thrive and which struggle: capital allocation. While often viewed as a boardroom topic reserved for financial planners and executives, capital allocation becomes especially critical during the festive season, when strategic...