What Role Does Data and Forecasting Play in Modern Business Capital Planning?
Not long ago, business capital planning relied heavily on experience, intuition, and last year’s financial statements. Leaders reviewed historical performance, made a few educated assumptions, and hoped the future behaved much like the past. Today, that approach no longer holds up. Markets shift quickly, customer expectations evolve constantly, and uncertainty has become a permanent feature of doing business. In this reality, data and forecasting are no longer optional tools; they sit at the very heart of modern business capital planning....
