Sales enablement is the modern solution to make your sales team sales-ready. Why? Because it is the driving force that offers sales reps all the resources and tools they require to attract the right buyers and close more deals.
According to Salesforce research, 80% of customers feel that the experience a company provides is as important as its products and services. And companies utilizing appropriate sales enablement tools have their sales processes better aligned with the buyer’s journey.
But, what is sales enablement and why is it so important, you may ask. Just like marketers, your sales team, too, requires good tools, resources, and training to build traction among the right buyers and close more deals. And sales enablement is the iterative process of providing these resources to the sales team to help them perform better. For a seamless customer experience, sales enablement is important for the customer success team.
Now that we have a fair understanding of the process, let’s take a look at some of the useful sales enablement tools that your business can use for improved sales.
5 Best Sales Enablement Tools You Need
There are several tools for sales enablement out there in the market. We’ve picked the top 5 that will truly add value to your sales efforts. Let’s check them out, one-by-one.
1. Showpad
If you think that content is important only from a marketing perspective, think again. Your sales goals also require good content that you can use for your sales pitches and convincing new buyers about your products and services. And if you need a platform for your content, Showpad is your go-to tool. It allows your team and the customers to search, share, present the appropriate content. Now make your sales performances inspiring and action-oriented for customers!
2. Seismic
One of the leading marketing and sales enablement tools you need now. Seismic helps you improve sales productivity. This amazing tool automatically distributes relevant information and personalized content to sales reps for any buyer interaction. What’s more? Seismic’ also comes with machine learning and analytics capabilities that improve the entire sales enablement process and increase the ROI of sales content. Get your hands on Seismic right away!
3. Highspot
This tool offers businesses the opportunity to engage in more relevant buyer conversations and fulfill their revenue goals. Highspot comes with an AI-powered search, analytics, and several integrations promising enterprise-ready sales enablement. It also comes with a modern design appealing to sales reps and marketers so they enjoy using the tool and also achieve their targets easily. With Highspot, sales teams can also identify the best content and customize it for different purposes.
4. Mindmatrix
This sales enablement platform is perfect to identify, engage, and convert customers using a simple dashboard. You can also rely on Mindmatrix for asset management, marketing automation, and other relevant processes. The tool also includes sales training, sales reports, e-signing of contracts, social selling features, and much more. Indeed it is one of the best tools for sales enablement which will help your sales team sell smarter and make better decisions.
5. Accent Accelerate
Sometimes, all you need is a good view of the sales situation so your team can make the right move at the right time. Accent Accelerate, a powerful sales enablement platform, offers you just that. You have good visibility of customer behavior, opportunities, and selling activities. And this crucial information helps your team to achieve its goals better. The sales enablement tool comes integrated with data analytics, visualization features, real-time tracking, and more so you identify valuable opportunities and make the right decision.
So, what are you waiting for? Choose the best sales enablement tool to propel your sales team into action and witness them closing more deals, sooner.
Bonus Read: Customer Retention Strategies That Work