Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. In this talk, Derek Thompson explains how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits.
Economy and Business
The Four-Letter Code to Selling Anything – TEDxBinghamtonUniversity
